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Posted by Vlad Glavenau at 12:29 - 0 Comments

We live in an age of contradictory messages regarding creativity. On the one hand, (Western) society as a whole is promoting, through education and media, a view that everyone is creative, or at least has the potential to act creatively. On the other hand, (high) creativity is considered to require effort, talent, special mental abilities, a kind of 'gift' some are generously endowed with while others can only struggle to 'receive' (or give?). Despite being exposed to such contradictory messages, one thing is clear for all - employers, educators, parents, your friends and colleagues perhaps - and that is: being creative is one of the highest, most valuable qualities to have in today's world. You need only to open the TV or read a newspaper (focus on job ads) to realise this.

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