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Posted by ESCP Europe at 8:43 - 0 Comments

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation.

On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc in Marketing and Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe) and Brad Fujimoto (Head of the MSc in International Luxury Management at IFM) were delighted to welcome Maud Jullien, AVP Make-Up Innovation and Product Development at L'Oréal USA, to launch the 2018 Big Picture Challenge.

Posted by ESCP Europe at 4:56 - 0 Comments

On 8th May, as part of the C-Suite Lecture Series, ESCP Europe's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight Publicis - Nigeria's largest advertising agency.

ESCP Europe was proud to host Feyi and offer the students, alumni and staff an insightful observation of the key factors for succeeding in the international advertising world. As a worldwide leader in multicultural and international management studies, the School teaches its students to understand the market variations between different countries and applying different strategies based on their consumer patterns. 

Feyi delivered an engaging and lively talk supported by many success story videos. He showcased how brands can absorb the cultural pattern of the target community in its adverts, but also how those adverts adjust its content and meaning based on a particular community's rules and sanctions. The talk drew out some valuable lessons about marketing in an increasingly multicultural world, and one driven by community rules and traditions. He described success as a sum of commerce, consumer and culture. One has to have a cultural intelligence to decide how far to take the brand.

Posted by Aris Theophilakis at 6:03 - 0 Comments

The entrepreneurship journey - What you'll need to succeed

One thing led to another; or rather, many things led to one thing: a Delaware-registered company. After months with endless meetings, discussions and presentations, countless Skype sessions and iterations, and hundreds of (in) formal talks with all kinds of experts, here we are: one company and four co-founders.

Here are seven of our takeaways thus far:

 

Posted by ESCP Europe at 7:13 - 0 Comments

The operating processes for global businesses and organisations are being reworked. Today's leaders must be able to adapt to a new reality that brings artificial intelligence, a new technology that is transforming the economy worldwide. 

It is in response to this that ESCP Europe's London Campus has started its year-long sponsorship of the high-impact Digital Transformation Forum, organised by the French Chamber of Commerce in Great Britain (CCFGB). This exclusive event aims to provide members with the innovative digital experiences, expertise and tools required to adapt to the ever-changing digital age and to implement flawless digital strategies.

Posted by ESCP Europe at 9:9 - 0 Comments

As the Government of the United Kingdom fast approaches a crucial stage of the Brexit negotiations, ESCP Europe's London Campus proudly supports the Brexit Forum Series - an exclusive member-to-member event organised by the French Chamber of Commerce in Great Britain (FCCGB).

Taking place in London at the FCCGB premises, the Brexit debates provide advice and best practice guidance for Franco-British businesses. These timely discussions have helped attendees to assess the latest developments and strategies around this crucial topic and to benefit from regulatory input. The forum is aimed at Heads of Brexit Task Forces, Heads of Strategy, Heads of Corporate Affairs in charge of Brexit and others with associated duties.

Posted by Kudzayi Ngwerume at 0:00 - 0 Comments

A recent report has shown that in addition to conflict, climate change is contributing to food insecurity across some parts of the continent: ''224 million people are now reportedly under-nourished on the continent, an increase of over 20 million in recent years. The reasons for this are complicated but related to the increasing pressures of extreme weather events. Rising temperatures and a greater prevalence of droughts across the continent has led to repeated crop failures.'' Widely read and widely shared, this topic is not trending in Africa.

Africa's environment is under serious threat, and along with it the very livelihoods of it's people. The Guardian report on the cocoa industry in Ivory Coast highlighted how the country's rainforest cover is being destroyed at a staggering rate- going from covering 25% of the country to just a mere 4% in just two decades.


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As the UK government moves into a key phase of work on Brexit, ESCP Europe's London Campus has commenced its year long sponsorship of the high impact Brexit Forum linking member organisations of the French Chamber of Commerce in Great Britain.

Campus Dean, Professor Simon Mercado remarks: "through this established mechanism for member engagement, the Chamber is providing our sectors and organisations with great insight and an environment through which we can share intelligence and discuss collective action on this major development.  It is absolutely fitting that ESCP Europe, which has had a strong voice on Brexit, associates itself as sponsor with this key CCFGB Forum".

Posted by Aris Theophilakis at 4:29 - 0 Comments

When I finally had the chance I joined my ESCP Europe peer and friend Oz to see whether I could contribute in any form or shape to his health tech idea in Silicon Valley. It took me to many inspiring and impressive people, to Stanford lectures (deja vu) and to many long winded discussions around health, innovations, VC vs angel funding, the world, the election, the chance of doing good, Steve Jobs favourite restaurant and what makes for a great business model.

What do entrepreneurs need for businesses success worldwide?

Here are some observations:

Posted by Kudzayi Ngwerume at 9:23 - 0 Comments

''In addition to meeting the immediate environmental challenges that we face, we also need to focus more acutely on the potential economic and societal risks that may arise as transition to a low-carbon and environmentally secure world accelerates,'' 2018 WEF Global Risks Report.

The fossil fuel era is coming to an end. Renewable energy makes business sense and investors are noticing. At the end of 2017, a number of leading international banks publicly announced their intentions to divest from coal. Some of these big names included ING, The World Bank and Axa. And earlier this week Lloyd's Bank of London joined them announcing they would begin '' excluding coal from its investment strategy from 1 April.''

Posted by Sebastian Carru at 0:00 - 0 Comments

Managing this project, for the development of the community of small businesses, with my peers at ESCP Europe, was possibly the hardest challenge of all during my Master.

Not only because it was hard to empathize with high street managers but also because we needed to show them concrete chances of short term results. In other words, it was hard to convey our "enterprise-case-studies-based" knowledge into something of value, something relevant for small businesses.

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