Since we declared our love to platform businesses in a previous
post it is only fair for us to try to provide a definition
of what we mean by platforms before explaining in more detail why
we love them.
A plank, a raised floor, Lady Gaga's favourite
The apparently innocuous question around the definition of
"platforms" raises in fact many issues. The traditional definitions
of the term are not overly helpful and even its business usage
seems to be loosely used in the context of "something upon
which you can build something else".
It is in this latter context that a manufacturer would for
example say that "the Jaguar X type uses the same platform as the
Ford Mondeo". This is a very generic use of the term and we believe
we need to think through a more precise definition for what we
refer to as "platform business model" like eBay or others.