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Posted by ESCP Europe Business School at 5:59 - 0 Comments

ESCP Europe Business School is proud to announce that it is this year's winner of the Franco-British Intercultural Trophy, awarded at PwC's headquarters in London on Thursday 5th February 2015.

The Franco-British Intercultural Trophy has been awarded by the French Chamber of Commerce in Great Britain since 1997. The trophy, designed by Cartier, is presented to companies which have made particular efforts to develop stronger ties between Britain and France or to promote Franco-British cross-cultural relations. The winner is elected by all the Members of the Chamber. 

ESCP Europe's UK Director, Professor Chris Halliburton, took to the stage to receive the trophy from previous winners, Emmaus.

Posted by Ben Voyer @drbenvoyer at 8:37 - 0 Comments

After decades fighting to be the cheapest, many supermarkets chains need to reinvent their model. With a grocery market increasingly divided between deal-savvy consumers, and those who can afford premium brands and shop from premium supermarkets, mid-range supermarkets in the UK (e.g. Tesco, Sainsbury's, Morrisons or Asda) are in a difficult position. Part of the problem comes from a change in consumers' shopping habits. Consumers are becoming more binary, going either for price or quality. Price sensitive consumers tend to shop at hard-discount stores, or even off-price retailers (e.g. Pound shops). For quality, they would go for more upscale supermarkets (Waitrose, Department stores food halls, or organic supermarkets). It therefore leaves mid-range supermarkets in a rather difficult position; close to what is called 'confused positioning' in marketing, with a message trying to emphasise price and quality.

Posted by Creativity Marketing Centre at 7:08 - 0 Comments

The ​Directors ​of ​ESCP ​Europe ​Business ​School ​and ​its ​Creativity ​Marketing ​Centre ​are ​delighted ​to ​invite ​you ​to a Panel Discussion: 'Creativity & Start-ups' with two distinguisehd marketing entrepreneurs, who ​will ​discuss ​their ​career ​stories, ​as ​well ​as ​the ​power ​of ​creativity ​and ​intuition ​in ​starting ​up ​businesses.

Guest ​Speakers:
Holli ​Rogers, ​Former ​Fashion ​Director, ​Net-a-Porter ​
Emeline ​Wraith, ​Founder ​at ​Remote ​Goat ​and ​The ​Nawty ​Step

Start date: 30 January 2015
Start time: 06:30 pm
End time: 09:00 pm
Posted by Creativity Marketing Centre at 7:57 - 0 Comments

'How to Think Strategically: Your Roadmap to Innovation and Results'  by ESCP Europe Professors Dr Davide Sola and Dr Jerome Couturier, has been shortlisted for this year's Management Book of the Year prize, announced on 19th November 2014 by the Chartered Management Institute (CMI) and the British Library.

The 24-strong shortlist for the overall £5,000 prize, which is sponsored by Henley Business School, shows that managers are wrestling with big questions about the role of business in a changing world and the nature of leadership needed for 21st century success.

Posted by Creativity Marketing Centre at 7:16 - 0 Comments

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Europe is - as the programme's name suggests - a creative mindset.

This is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his last term on the programme at the Paris campus and due to graduate in 2015.

Posted by Creativity Marketing Centre at 5:48 - 0 Comments

The Creativity Marketing Centre at ESCP Europe is delighted to congratulate Fiona Disegni, Founder and CEO of Rentez-Vous and MSc in Marketing and Creativity Alumni, for winning second prize in the 2014 Decoded Fashion Milan competition.

Presented by e-PITTI.com, the winners were announced on 22nd October at La Pelota in Milan, Italy.

The judging panel for the 2014 Fashion Pitch category was led by Stefano Rosso, CEO of OTB, the parent company of Diesel, Maison Martin Margiela, Marni, Viktor&Rolf, Staff International and Brave Kid.

Posted by Creativity Marketing Centre at 6:14 - 0 Comments

This all-day event will combine presentations, workshops and panel discussions, all designed to give you an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We will also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty.

Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus!

Posted by Creativity Marketing Centre @Creativitymktg at 6:00 - 0 Comments

ESCP Europe Business School's Creativity Marketing Centre (CMC) is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK).

To commemorate the arrival of our inaugural participants, we invite you to an exclusive evening event at our London campus on 23rd September. The Keynote speech will be delivered by Eric Benoist, International Marketing Director, Chivas Brothers,and will address the challenges of marketing in the alcoholic drinks segment.

The event will be followed by a cocktail reception.

Posted by Ben Voyer @drbenvoyer at 4:37 - 0 Comments

How far are consumers ready to go to show their love to brands? Consumers are increasingly engaged with their brands, and the latest trend discussed by the BBC is that some of them are ready to commit to their favourite brands for life using tattoos! 

Tattoos reveal a lot about our societies, and have become recently 'de-marginalised'. They went from being a sign of rebellion to being more mainstream and accepted by the masses and the consumer-culture. Branded tattoos are thus a sign that companies and their brands are now playing major roles of identity provider in contemporary societies.

Posted by Tom van Laer at 4:40 - 0 Comments

Estimates show that millions of people have been victims of cyberbullying. Sadly, this includes the famous cases where emotional distress caused Tyler Clementi, Izzy Dix, Lisa Marie Zahra, and dozens of other victims to take their own lives. These bullies are present on almost all Internet forums, but some websites are particularly notorious. For instance, a recent Time magazine article described Ask.fm as a website that was a factor in at least 16 deaths.

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