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Posted by Creativity Marketing Centre at 7:08 - 0 Comments

The ​Directors ​of ​ESCP ​Europe ​Business ​School ​and ​its ​Creativity ​Marketing ​Centre ​are ​delighted ​to ​invite ​you ​to a Panel Discussion: 'Creativity & Start-ups' with two distinguisehd marketing entrepreneurs, who ​will ​discuss ​their ​career ​stories, ​as ​well ​as ​the ​power ​of ​creativity ​and ​intuition ​in ​starting ​up ​businesses.

Guest ​Speakers:
Holli ​Rogers, ​Former ​Fashion ​Director, ​Net-a-Porter ​
Emeline ​Wraith, ​Founder ​at ​Remote ​Goat ​and ​The ​Nawty ​Step

Start date: 30 January 2015
Start time: 06:30 pm
End time: 09:00 pm
Posted by Creativity Marketing Centre at 7:57 - 0 Comments

'How to Think Strategically: Your Roadmap to Innovation and Results'  by ESCP Europe Professors Dr Davide Sola and Dr Jerome Couturier, has been shortlisted for this year's Management Book of the Year prize, announced on 19th November 2014 by the Chartered Management Institute (CMI) and the British Library.

The 24-strong shortlist for the overall £5,000 prize, which is sponsored by Henley Business School, shows that managers are wrestling with big questions about the role of business in a changing world and the nature of leadership needed for 21st century success.

Posted by Creativity Marketing Centre at 7:16 - 0 Comments

One of the main tenets of the MSc in Marketing & Creativity programme at ESCP Europe is - as the programme's name suggests - a creative mindset.

This is absolutely embodied in one of our current students, John-Michael Sookias, currently completing his last term on the programme at the Paris campus and due to graduate in 2015.

Posted by Creativity Marketing Centre at 5:48 - 0 Comments

The Creativity Marketing Centre at ESCP Europe is delighted to congratulate Fiona Disegni, Founder and CEO of Rentez-Vous and MSc in Marketing and Creativity Alumni, for winning second prize in the 2014 Decoded Fashion Milan competition.

Presented by e-PITTI.com, the winners were announced on 22nd October at La Pelota in Milan, Italy.

The judging panel for the 2014 Fashion Pitch category was led by Stefano Rosso, CEO of OTB, the parent company of Diesel, Maison Martin Margiela, Marni, Viktor&Rolf, Staff International and Brave Kid.

Posted by Creativity Marketing Centre at 6:14 - 0 Comments

This all-day event will combine presentations, workshops and panel discussions, all designed to give you an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We will also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty.

Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus!

Posted by Creativity Marketing Centre @Creativitymktg at 6:00 - 0 Comments

ESCP Europe Business School's Creativity Marketing Centre (CMC) is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK).

To commemorate the arrival of our inaugural participants, we invite you to an exclusive evening event at our London campus on 23rd September. The Keynote speech will be delivered by Eric Benoist, International Marketing Director, Chivas Brothers,and will address the challenges of marketing in the alcoholic drinks segment.

The event will be followed by a cocktail reception.

Posted by Ben Voyer @drbenvoyer at 4:37 - 0 Comments

How far are consumers ready to go to show their love to brands? Consumers are increasingly engaged with their brands, and the latest trend discussed by the BBC is that some of them are ready to commit to their favourite brands for life using tattoos! 

Tattoos reveal a lot about our societies, and have become recently 'de-marginalised'. They went from being a sign of rebellion to being more mainstream and accepted by the masses and the consumer-culture. Branded tattoos are thus a sign that companies and their brands are now playing major roles of identity provider in contemporary societies.

Posted by Tom van Laer at 4:40 - 0 Comments

Estimates show that millions of people have been victims of cyberbullying. Sadly, this includes the famous cases where emotional distress caused Tyler Clementi, Izzy Dix, Lisa Marie Zahra, and dozens of other victims to take their own lives. These bullies are present on almost all Internet forums, but some websites are particularly notorious. For instance, a recent Time magazine article described Ask.fm as a website that was a factor in at least 16 deaths.

Posted by "Laure Claire" & "Benoit Reillier" at 9:10 - 0 Comments

As you know we like platform businesses, and proposed a generic definition in a previous post. Out of the list of the most valuable brands in the world (or firms with the largest market capitalisation for that matter) we believe that many exhibit characteristics of platform businesses.

Here is an updated ranking of the top 25 most valuable brands in the world in 2014 to refresh your memory.

Posted by Creativity Marketing Centre at 4:05 - 0 Comments

The Creativity Marketing Centre (CMC) @ ESCP Europe hosted the 2014 Spring Research Camp on Consumer Creativity on 9 June, 2014 at the ESCP Europe London campus.

Dr Marie Taillard, Director of the CMC, and Dr Tom van Laer, Assistant Professor at ESCP Europe and conference chair, welcomed participants and delivered the opening remarks.

The event brought together more than 100 leading international scholars from the most prestigious organisations in Europe and beyond, working at the intersection of creativity, marketing and consumer behaviour. 2014 Master in Marketing & Creativity (MMK) participants also attended the event.

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