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Posted by Minas Kastanakis at 10:37 - 1 Comments
This week, my colleagues and I hosted the Distinguished Chair of Business Administration, Professor of Marketing Charles Ingene of School of Business Administration, The University of Mississippi, USA. Chuck and I have a long standing relationship and, dare I say, friendship. We met for the first time at the Academy of Marketing Science 2010 Conference in Portland, Oregon and started to exchange views on some topics we both work on - albeit from different perspectives. He has helped me reviewing some of my papers and has always been giving top-notch advice; he is a thorough and generous mentor. Chuck has published extensively in all the top marketing journals (JM, JMR, JR, JAMS, MS, HBR) and has written some of the most influential - ever - papers in the area of Retailing. He has been the Editor of the Journal of Retailing and is currently at the editorial board of several top journals.
Posted by Vishal Kapadia - @vishkap at 15:10 - 3 Comments
Having recently completed the Master in Marketing and Creativity at ESCP Europe, I have been exposed to many industries and marketing best (and worst) practices across many different companies. The models, frameworks and approaches of the programme are no doubt valuable for integrating marketing with strategy in many industries, ranging from hi-tech, to cultural and fashion-forward organisations.
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