ESCP
Europe's EXEC MBA, in collaboration with the Creativity Marketing Centre, hosted a talk on
'Entrepreneurship & How to Build a Billion Dollar
App' with speaker George Berkowski, Founder & CEO of
IceCream, Author of 'How to Build a Billion Dollar App', and
graduate of the Specialised Master in Innovation and
Entrepreneurship, 2002.
The event took place on 9th June, 2015 at ESCP
Europe's London Campus and brought together 150 participants from
Executive MBA and MSc in
Marketing and Creativity programmes, along with industry
practitioners.
George's broad experience comes from mainly working at Hailo - a
successful taxi app that operates in 18 cities across Europe and
Asia, and a few start-ups that he grew and sold. He raised a list
of companies that are top players in the mobile industry and built
amazing businesses, all worth a billion dollars or more. They
include: Uber,
WhatsApp,
Snapchat,
Kakao Talk,
Candy
Crush Saga, Square, Clash of Clans, Angry
Birds, Waze, Instagram, Tinder, Tango, Viber, and Flipboard.