We live in an age of contradictory messages regarding
creativity. On the one hand, (Western) society as a whole is
promoting, through education and media, a view that everyone is
creative, or at least has the potential to act creatively. On the
other hand, (high) creativity is considered to require effort,
talent, special mental abilities, a kind of 'gift' some are
generously endowed with while others can only struggle to 'receive'
(or give?). Despite being exposed to such contradictory messages,
one thing is clear for all - employers, educators, parents, your
friends and colleagues perhaps - and that is: being creative is one
of the highest, most valuable qualities to have in today's world.
You need only to open the TV or read a newspaper (focus on job ads)
to realise this.