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Posted by Ramona Tudosescu at 9:39 - 0 Comments

Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how she brings the latest digital technology into the retail experience and how ESCP Europe's MSc in Creativity Marketing (MMK) equipped her with the right tools to thrive in her career.

The Importance of Creativity in an Era of Disruption

How do you bring the best of the online world in to physical sphere and challenge the traditional department store model?

In our strategy, there is no split between the digital and physical worlds. We wanted to position an "augmented mortar" experience and make it accessible through digital and innovation to all our clients. That is why, when I first started working on the project, my obsession was reinventing the core of the experience by democratising the service of Personal Stylists by making digital invisible. No screens, no standards, but an organically integrated digital strategy aimed to redefine the physical space and support the new role of a sales assistant.

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