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Posted by Minas Kastanakis at 10:37 - 1 Comments
This week, my colleagues and I hosted the Distinguished Chair of Business Administration, Professor of Marketing Charles Ingene of School of Business Administration, The University of Mississippi, USA. Chuck and I have a long standing relationship and, dare I say, friendship. We met for the first time at the Academy of Marketing Science 2010 Conference in Portland, Oregon and started to exchange views on some topics we both work on - albeit from different perspectives. He has helped me reviewing some of my papers and has always been giving top-notch advice; he is a thorough and generous mentor. Chuck has published extensively in all the top marketing journals (JM, JMR, JR, JAMS, MS, HBR) and has written some of the most influential - ever - papers in the area of Retailing. He has been the Editor of the Journal of Retailing and is currently at the editorial board of several top journals.
Posted by Minas Kastanakis at 12:42 - 0 Comments
With the phenomenal expansion of (the crisis-resistant) luxury markets, certain issues - highly relevant for contemporary luxury brand managers - are in need of an effective and creative approach. In a recent article of mine, published as the lead paper in the Journal of Business Research (vol. 65, 10, p. 1399-1407), my co-author Prof. G. Balabanis and I, look into some of these consumer trends. Luxury brands try to leverage particular meanings and themes to fuel consumption. Academics, for example, usually argue that the true meaning of a luxury lies in its uniqueness, rarity, and the inability of the masses to obtain it. On the contrary, we see that managers (who are engaged in the day-to-day battles in luxury markets) are stretching the boundaries of access to luxury brands.
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