Dr. Marie Taillard, Director of the Creativity Marketing Centre
(CMC) at ESCP Europe and Dr. Benjamin Voyer, Assistant Professor of
Marketing at ESCP Europe joined the International Centre for the
Cultural Psychology of Creativity (ICCPC) at Aalborg
University in Denmark as Associates.
The ICCPC promotes the study of creativity from a social and
cultural perspective. Its approach has empowered a sociomaterial,
systemic framework that shows the multiple actors, audiences,
actions, artefacts and affordances involved in creative acts.