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Posted by Laura Hayes, MMK student at 10:46 - 0 Comments

A series of recent events, aptly entitled the 'Swap Shop' series, gave my fellow MSc in Marketing and Creativity students and I a chance to hear our colleagues discuss their previous work experience. These events (of which this was the second) have made for a thoroughly engaging six hours in total. Four classmates discussed their wonderfully diverse experience, skill sets and prior roles in the most recent Swap Shop.

One classmate had spent time on an intricate part of the marketing strategy for a bullet-proof fashion label in Colombia, and shared a fascinating overview of his work. It was interesting to see how this company continuously responded to its market and customer base. The company didn't reinvent the wheel, but came to an existing market with an innovative attitude and a fast response to consumer need as its competitive advantage.

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