A series of recent events, aptly entitled the 'Swap Shop'
series, gave my fellow MSc in Marketing and Creativity students and
I a chance to hear our colleagues discuss their previous work
experience. These events (of which this was the second) have made
for a thoroughly engaging six hours in total. Four classmates
discussed their wonderfully diverse experience, skill sets and
prior roles in the most recent Swap Shop.
One classmate had spent time on an intricate part of the
marketing strategy for a bullet-proof fashion label in Colombia,
and shared a fascinating overview of his work. It was interesting
to see how this company continuously responded to its market and
customer base. The company didn't reinvent the wheel, but came to
an existing market with an innovative attitude and a fast response
to consumer need as its competitive advantage.