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Posted by Laurent François at 7:43 - 0 Comments

Last month, I had the opportunity to be a coach for the 9th edition of the L'Oréal's Big Picture. Big Picture is a week of creative work which brings together students from the ESCP Europe MSc in Marketing and Creativity and from the IFM MSc in International Luxury Management. This promising talent are tasked with developing a concept and producing a video in less than a week related to a key topic provided by L'Oréal.

This year, the amazing Irene Garcia Turcan, International Digital Transformation Director and Diane Hecquet, Digital Transformation Manager for Yves Saint Laurent led the project. The brief was to develop and present a vision for what a YSL-relevant, Gen-Z compliant shopping experience will be in 2025.

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