Last month, I had the opportunity to be a coach for the
9th edition of the L'Oréal's Big Picture. Big Picture is a week of
creative work which brings together students from the ESCP Europe
MSc in Marketing and Creativity and from the
IFM MSc in International Luxury Management. This
promising talent are tasked with developing a concept and producing
a video in less than a week related to a key topic provided by L'Oréal.
This year, the amazing Irene Garcia Turcan, International Digital
Transformation Director and Diane Hecquet, Digital Transformation Manager
for Yves Saint
Laurent led the project. The brief was to develop and present a
vision for what a YSL-relevant, Gen-Z compliant shopping experience
will be in 2025.