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Posted by Jessica Circi at 7:38 - 0 Comments

The publishing industry in today's digital era and entrepreneurship in Asia

Jessica Circi, MSc in Marketing & Creativity Class of 2014, reveals to us that print is most certainly not dead and how digital has only made the industry evolve. She also tells us about the excitement of starting a business in Asia.

What is your current position?

I am currently a regional director of business development for a Singaporean company called AccelerAsia. The company helps European and American startups enter Asian markets. We essentially 'test the waters' for them and recommend on which markets would be most fruitful for their products. We then manage all these accounts until they are stable enough to set up an independent office in Asia. I am responsible for three tech companies who are interested in entering and expanding into Hong Kong, Thailand, Philippines and Taiwan.

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