The publishing industry in today's digital era and
entrepreneurship in Asia
Jessica Circi, MSc in Marketing & Creativity Class
of 2014, reveals to us that print is most certainly not dead and
how digital has only made the industry evolve. She also tells us
about the excitement of starting a business in Asia.
What is your current position?
I am currently a regional director of business
development for a Singaporean company called AccelerAsia. The
company helps European and American startups enter Asian markets.
We essentially 'test the waters' for them and recommend on which
markets would be most fruitful for their products. We then manage
all these accounts until they are stable enough to set up an
independent office in Asia. I am responsible for three tech
companies who are interested in entering and expanding into Hong
Kong, Thailand, Philippines and Taiwan.