Creativity Marketing might seem to be the most appropriate term to describe the more intriguing and clever marketing efforts of various companies, charities, institutions and just about any other organisation that engages in marketing.
Time after time, we discover brilliant campaigns that work so well because of their creative simplicity. These examples however are often the result of intensive work by agencies or in-house marketing departments, but what if we could enlist the help of an existing consumer base to do the work for us? A consumer base whose numbers stretch into the hundreds of thousands, and one which is very capable and very smart, most having some form of third level education. This consumer base is so devoted to your brand that they are willing to spend nights and weekends acting as an extended branch of your R&D department, finding and suggesting improvements to your products that your best and most skilled employees may overlook.