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Posted by Gabriel Gutierrez at 9:08 - 0 Comments

Building a Startup - Creative Communication is Key

The entrepreneurial Gabriel Gutierrez tells us about how the lessons he learnt from the MSc in Marketing and Creativity are helping him take his pasta sauce startup in Colombia to the next level.

What is your current position?

General Manager of N3 / Entrepreneur / Project Developer

Tell me a bit about where you were prior to starting the MSc in Marketing and Creativity at ESCP Europe?

Before starting in January 2014 at ESCP Europe, I had just come back to Barranquilla, my hometown, after living nine years in Bogota. I arrived in the month of June in order to start developing my idea for a food company. I was developing all the brand strategies, packaging, and processes and rolling out our MVP (Minimum Valuable Product). Also, I was preparing an operations manual for my brothers who were going to manage the company while I was overseas.

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