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Posted by ESCP Europe at 8:43 - 0 Comments

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation.

On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc in Marketing and Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe) and Brad Fujimoto (Head of the MSc in International Luxury Management at IFM) were delighted to welcome Maud Jullien, AVP Make-Up Innovation and Product Development at L'Oréal USA, to launch the 2018 Big Picture Challenge.

Posted by ESCP Europe at 4:56 - 0 Comments

On 8th May, as part of the C-Suite Lecture Series, ESCP Europe's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight Publicis - Nigeria's largest advertising agency.

ESCP Europe was proud to host Feyi and offer the students, alumni and staff an insightful observation of the key factors for succeeding in the international advertising world. As a worldwide leader in multicultural and international management studies, the School teaches its students to understand the market variations between different countries and applying different strategies based on their consumer patterns. 

Feyi delivered an engaging and lively talk supported by many success story videos. He showcased how brands can absorb the cultural pattern of the target community in its adverts, but also how those adverts adjust its content and meaning based on a particular community's rules and sanctions. The talk drew out some valuable lessons about marketing in an increasingly multicultural world, and one driven by community rules and traditions. He described success as a sum of commerce, consumer and culture. One has to have a cultural intelligence to decide how far to take the brand.

Posted by ESCP Europe at 7:13 - 0 Comments

The operating processes for global businesses and organisations are being reworked. Today's leaders must be able to adapt to a new reality that brings artificial intelligence, a new technology that is transforming the economy worldwide. 

It is in response to this that ESCP Europe's London Campus has started its year-long sponsorship of the high-impact Digital Transformation Forum, organised by the French Chamber of Commerce in Great Britain (CCFGB). This exclusive event aims to provide members with the innovative digital experiences, expertise and tools required to adapt to the ever-changing digital age and to implement flawless digital strategies.

Posted by ESCP Europe at 9:9 - 0 Comments

As the Government of the United Kingdom fast approaches a crucial stage of the Brexit negotiations, ESCP Europe's London Campus proudly supports the Brexit Forum Series - an exclusive member-to-member event organised by the French Chamber of Commerce in Great Britain (FCCGB).

Taking place in London at the FCCGB premises, the Brexit debates provide advice and best practice guidance for Franco-British businesses. These timely discussions have helped attendees to assess the latest developments and strategies around this crucial topic and to benefit from regulatory input. The forum is aimed at Heads of Brexit Task Forces, Heads of Strategy, Heads of Corporate Affairs in charge of Brexit and others with associated duties.

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