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Posted by Dr Jeaney Yip at 7:12 - 0 Comments

Exploring female beauty through skin care advertisements and its visual representations for Indonesia's emerging middle class.

What's your research on beauty about?

This research in collaboration with Associate Professor Susan Ainsworth from the University of Melbourne, aims to understand how beauty is constructed and marketed in a developing country, Indonesia.  An understudied context, Indonesia is an industrialising and increasingly global country with a sizable emerging middle class that is the largest in Southeast Asia. We explore how advertisements illustrate the complexity of cultural ideals of beauty in this setting. 

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