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Posted by Creativity Marketing Centre @Creativitymktg at 3:25 - 0 Comments

Dr Benjamin Voyer was listed on the latest edition of the Royal Society for the encouragement of Arts, Manufactures and Commerce (RSA) Fellow Spotlight for his recently named L'Oréal Professor of Creativity Marketing at ESCP Europe Business School.

This partnership with L'Oréal will be an opportunity to provide a better understanding of beauty consumption, especially in terms of its societal aspects. Recent research looks at the role of beauty consumption in the development of a positive self-esteem, and how companies can obtain better consumer response by using realistic rather than unrealistic beauty standards. Further research in this area can thus enhance our understanding of how consumers relate to the portrayal of beauty in advertising, and eventually result in a more balanced portrayal of beauty and help prevent the spread of unrealistic beauty standards.

Posted by Creativity Marketing Centre @creativitymktg at 10:24 - 0 Comments

ESCP Europe Business School and its Creativity Marketing Centre would like to announce that the application process for the January 2016 intake of the MSc in Marketing & Creativity will remain open due to a large number of submission applications. 

Scholarships

ESCP Europe strives to attract the best students, regardless of their financial background. As such, the School offers a selection of financial need and merit-based scholarships. Around 400 are awarded each year, representing a total of €1,500,000.

Posted by Creativity Marketing Centre @Creativitymktg at 7:36 - 0 Comments

The Creativity Marketing Centre hosted a talk on 'Brands vs Publishers: The Race to Leverage Content' with speakers Lee Wilkinson (Vice President, Strategy & Product Management, Hearst Magazines International) and Adrián Ruiz-Mediavilla (Marketing Director, Viacom International Media Networks).

The event took place on 9th July, 2015 at ESCP Europe's London Campus, bringing together industry practitioners and participants from the Executive Master in Marketing and Creativity.

The Publisher Perspective

Arguing that traditional methods of publishing are a sure-fire way to go out of business fast, Lee Wilkinson made the point that it may be too late for those publishers which haven't yet adapted to modern practices. Hearst's experience is particularly noteworthy.

Posted by Creativity Marketing Centre @Creativitymktg at 9:46 - 0 Comments

On 15th September students from the MSc in Marketing & Creativity programme currently studying in Paris visited the offices of The Reputation Squad, an innovative pioneer in new technology and the business of digital reputation management, working for 40 clients across offices in Paris and London.

UK Manager Julien Tissandier and Digital Strategist Benjamin Merritt helped participants discover the importance of digital brand management and the innovative ways that Virtual Reality technologies can build brands.

Posted by Creativity Marketing Centre @Creativitymktg at 6:55 - 0 Comments

Adrián Ruiz-Mediavilla, Marketing Director at Viacom International Media Networks, was invited to speak recently at ESCP Europe's London Campus. He shared key insights on current challenges faced by the industry.

The event took place on 9th July, 2015 and brought together industry practitioners and participants of the Executive Master in Marketing and Creativity.

The Media Perspective

The talk began with an example of how a piece of media can inadvertently become an advert for a specific commodity therein. Adrián cited the trailer for the 1986 movie Top Gun, in which Tom Cruise was seen wearing a pair of Ray-Ban sunglasses. In the wake of the promo and the subsequent film, Ray-Ban sales jumped by 40%. The Ray-Bans were product placement; the actual advertiser was the US Air Force!

Posted by Creativity Marketing Centre @Creativitymktg at 8:21 - 0 Comments

What is the Secret of Building Brands in a Developing Market?

Apple got it wrong, Samsung got it right.

Feyi Olubodun, General Manager and COO of Insight Communications & International Associate of the Creativity Marketing Centre was invited to speak at ESCP Europe's London Campus. He shared his experience in the Nigerian market with participants from the MSc in Marketing & Creativity (MMK) and Executive Master in Marketing and Creativity (EMMK) programmes.

Feyi Olubodum said "Nigeria is currently recognised as the largest economy in Africa, larger than South Africa".

We have seen so many clients that have tried to come into the market without succeeding and then they pull out. Over the years I have discovered that this real secret is being able to arrive at the confluence ofcommerce, culture and the consumer.

Posted by Creativity Marketing Centre @Creativitymktg at 7:49 - 7 Comments

ESCP Europe's EXEC MBA, in collaboration with the Creativity Marketing Centre, hosted a talk on 'Entrepreneurship & How to Build a Billion Dollar App' with speaker George Berkowski, Founder & CEO of IceCream, Author of 'How to Build a Billion Dollar App', and graduate of the Specialised Master in Innovation and Entrepreneurship, 2002.

The event took place on 9th June, 2015 at ESCP Europe's London Campus and brought together 150 participants from Executive MBA and MSc in Marketing and Creativity programmes, along with industry practitioners.

George's broad experience comes from mainly working at Hailo - a successful taxi app that operates in 18 cities across Europe and Asia, and a few start-ups that he grew and sold. He raised a list of companies that are top players in the mobile industry and built amazing businesses, all worth a billion dollars or more. They include: Uber, WhatsApp, Snapchat, Kakao Talk, Candy Crush Saga, Square, Clash of Clans, Angry Birds, Waze, Instagram, Tinder, Tango, Viber, and Flipboard.

Posted by Creativity Marketing Centre @Creativitymktg at 10:34 - 0 Comments

The phrase that "any publicity is good publicity" does not always apply.

Luxury brand Rolex faced this matter when they were associated with demonstrations in Milan.

The Italian government hoped the Milan Expo global trade fair would hit the headlines for positive reasons, focussing on the benefits of investing in this Mediterranean country's industries after several years of economic downturn. "In these coming months, the world will be able to taste Italy, its specialities but especially the profound desire it has to write a new chapter of hope," said Prime Minister Matteo Renzi.

Posted by Creativity Marketing Centre @Creativitymktg at 5:39 - 0 Comments

The London campus will hold webinar information sessions for the MSc in Marketing and Creativity (MMK) and Executive Master in Marketing and Creativity (EMMK) on 29th April at 3:00 pm and 26th May at 6:00 pm (UK Time).

There will also be an Open Day taking place on 3rd October, 2015.

Posted by Creativity Marketing Centre @Creativitymktg at 6:00 - 0 Comments

ESCP Europe Business School's Creativity Marketing Centre (CMC) is delighted to announce the launch of the School's Executive Master in Marketing and Creativity (EMMK).

To commemorate the arrival of our inaugural participants, we invite you to an exclusive evening event at our London campus on 23rd September. The Keynote speech will be delivered by Eric Benoist, International Marketing Director, Chivas Brothers,and will address the challenges of marketing in the alcoholic drinks segment.

The event will be followed by a cocktail reception.

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