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Posted by Chris Halliburton - @challibu at 12:01 - 0 Comments

Three 'received wisdoms':

We can't all be Picasso - well of course we can't - creativity skills are not evenly distributed (the age old 'born or made' question). However, we can all get better at creativity and it's not only a few geniuses who get access to the Muse - even knowing that may help to free up ideas and release the unconscious. Maybe release from triple espressos, email tyranny and smartphone addiction could help - some of the apparently idiosyncratic behaviour of advertising agency Creatives, (at least to the 'management' and sometimes the client) illustrates this point.

Posted by Chris Halliburton - @challibu at 10:25 - 0 Comments
Some decades ago the original marketing guru Ted Levitt wrote a seminal article entitled “Marketing success through differentiation – of anything”. Since then differentiation is seen to be central to both strategy and to marketing – the key question is how to differentiate, as there are a myriad ways to do so. I would contend that creativity is at the heart of this question and that this applies to all businesses – do you agree?
Posted by Chris Halliburton - @challibu at 9:32 - 0 Comments
Last week’s ‘Marketing’ magazine featured a debate for and against the idea that the top creative marketing talent is to be found in London and that top brands have to pay a premium to lure marketers away from the capital. London is famous of course for its creative marketing talent as evidenced not only in marketing, brand, design & communication agencies, but more generally in the creative industries – theatre, film, fashion, music (e.g. 5 major orchestras compared to other cities), etc. The Saatchi brothers & many other famous admen and businessmen such as Martin Sorrell wrestled the advertising epicentre away from the ‘mad men’ of Madison Avenue in New York to London in the 1970’s and 1980s and arguably this then shifted to Paris and elsewhere in Europe?
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