August 2015. 50 EMEA students, including Nora Rekus, Martinho Bragança de Miranda and I discover
that we have been selected by Google to
attend their AdCamp in Dublin in September. For me, as a high-tech
aficionado, it was a dream come true: the opportunity to discover
the world's biggest online company, often described as the
enterprise of the future. As MMK students we couldn't wait to see
in practice how creativity rules actions and operations when it is
at the centre of the business model.