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Posted by Arita Celma at 7:34 - 0 Comments

Retail in the Digital Age, Creativity Marketing, and Travel

Arita Celma graduated from the MSc in Marketing & Creativity in 2011. Here she talks to us about how the retail industry stays fresh in this digital era, and how her many life experiences have fuelled her creativity in an exciting career. She currently lives and works in London.

Please tell me about your career path since graduating from the MSc in Marketing & Creativity (MMK)?

Straight after the MMK, I joined the creative consultancy Goodpilot as an Account Planner. Sadly, the agency no longer exists, but its co-founder Pierre Humeau has set up a new and already successful agency RE_UP with Laurent François. Goodpilot consisted of a team of creative and strategic thinkers who believed that a big creative idea could grow across every type of media platform, manifesting itself at each touch point into engaging content that would interact with the consumer in a collaborative way. Whilst at Goodpilot, I was responsible for insight generation, strategic narrative development for clients (such as L'Oréal Professional and Lutron) and trend analysis - monitoring market and social trends such as 'Near Field Communication as a Marketing Tool' and their future impact on consumer behaviour.

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