Creativity is Key to Overcoming Marketing
Adel Taalab tells us about the challenge of
marketing cigarettes and how thinking outside the box has been
essential to successfully connecting with
Where are you now?
I am an Area Manager on the AG "Arabian Gulf" Trade Marketing
team at British American Tobacco. I currently live in Kuwait. My
responsibilities and duties include managing trade reps, monitoring
sales, executing campaigns in market, managing relationships with
key accounts etc.