Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how
she brings the latest digital technology into the retail experience
and how ESCP Europe's MSc in Creativity Marketing (MMK) equipped her
with the right tools to thrive in her career.
The Importance of Creativity in an Era of
How do you bring the best of the online world in to
physical sphere and challenge the traditional department store
In our strategy, there is no split between the digital and
physical worlds. We wanted to position an "augmented mortar"
experience and make it accessible through digital and innovation to
all our clients. That is why, when I first started working on the
project, my obsession was reinventing the core of the experience by
democratising the service of Personal Stylists by making digital
invisible. No screens, no standards, but an organically integrated
digital strategy aimed to redefine the physical space and support
the new role of a sales assistant.