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Posted by "Laure Claire", "Benoit Reillier" at 17:14 - 0 Comments

The concept of "big-data" is on everybody's lips these days. As every self-respecting new buzzword, "big-data" may be a bit over hyped but this doesn't mean that real changes are not underway… especially for marketers. So what is Big Data and what does it mean? 

Big Data, which is after all simply the perfect alignment of technologies enabling the cost effective collection, storage and analysis of large quantities of data, will result in step changes in terms of marketing capabilities. While the concept of gathering and analysing lots of data is, in itself, far from new we have now reached a "tipping point" enabled by cheaper collection, storage and processing of digital information allowing organization to gain additional marketing insights and capabilities. The shift to on-line models[1] is a further catalyst for the deployment of "Big Data" enabled marketing strategies.

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