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As the UK government moves into a key phase of work on Brexit, ESCP Europe's London Campus has commenced its year long sponsorship of the high impact Brexit Forum linking member organisations of the French Chamber of Commerce in Great Britain.

Campus Dean, Professor Simon Mercado remarks: "through this established mechanism for member engagement, the Chamber is providing our sectors and organisations with great insight and an environment through which we can share intelligence and discuss collective action on this major development.  It is absolutely fitting that ESCP Europe, which has had a strong voice on Brexit, associates itself as sponsor with this key CCFGB Forum".

Posted by Aris Theophilakis at 4:29 - 0 Comments

When I finally had the chance I joined my ESCP Europe peer and friend Oz to see whether I could contribute in any form or shape to his health tech idea in Silicon Valley. It took me to many inspiring and impressive people, to Stanford lectures (deja vu) and to many long winded discussions around health, innovations, VC vs angel funding, the world, the election, the chance of doing good, Steve Jobs favourite restaurant and what makes for a great business model.

What do entrepreneurs need for businesses success worldwide?

Here are some observations:

Posted by Kudzayi Ngwerume at 9:23 - 0 Comments

''In addition to meeting the immediate environmental challenges that we face, we also need to focus more acutely on the potential economic and societal risks that may arise as transition to a low-carbon and environmentally secure world accelerates,'' 2018 WEF Global Risks Report.

The fossil fuel era is coming to an end. Renewable energy makes business sense and investors are noticing. At the end of 2017, a number of leading international banks publicly announced their intentions to divest from coal. Some of these big names included ING, The World Bank and Axa. And earlier this week Lloyd's Bank of London joined them announcing they would begin '' excluding coal from its investment strategy from 1 April.''

Posted by Sebastian Carru at 0:00 - 0 Comments

Managing this project, for the development of the community of small businesses, with my peers at ESCP Europe, was possibly the hardest challenge of all during my Master.

Not only because it was hard to empathize with high street managers but also because we needed to show them concrete chances of short term results. In other words, it was hard to convey our "enterprise-case-studies-based" knowledge into something of value, something relevant for small businesses.

Posted by Sebastian Carru at 5:25 - 0 Comments

"Ad fraud" Is BIGGER Than Ever.

At the end of July, Procter & Gamble, the FMCG giant, reported a massive cut on digital advertising spending over the previous quarter of about $140 Million because of Brand Safety and Ineffective Ads. P&G's Chief Financial Officer, Jon Moeller, indicated as major reasons for this decision, fake traffic generated by bots and inappropriate content associated with their advertisements. On the same note, also spending on agencies was cut due to transparency issues.

Ad fraud indeed is a problem and it costed advertisers around $7.2 Billion last year. The prediction is even worse: according to Business Insider this number could double to $16.4 Billion in 2017 and reach soon $50 billion during the next decade, if not addressed effectively.

Posted by ESCP Europe Business School at 6:14 - 0 Comments

Our 12th Annual Careers Fair took place yesterday at the London Campus of ESCP Europe.

We welcomed a great number of companies from a variety of sectors and industries, such as finance and investment banking, consultancy, insurance, aviation/engineering and energy, all of whom had the opportunity to talk to more than 400 students.

Posted by ESCP Europe Business School at 11:08 - 0 Comments

ESCP Europe's London School and Campus has been shortlisted for the prestigious UK Business School of the Year 2017 award at the 13th annual Times Higher Education (THE) awards ceremony in November this year.

Referred to as the 'Oscars of the higher education sector', the THE Awards recognise the innovation, talent and dedication of British business schools and their parent universities. In the main Business School category, the judges were looking for business schools that demonstrated exceptional performance and initiative in areas including innovation, research, student experience, teaching, corporate and alumni engagement.

Posted by ESCP Europe Business School at 6:33 - 0 Comments

A week-long workshop to challenge traditional business models in the beauty industry with disruptive innovation.

On Monday 24 April, Brynhild Dumas (Director of Executive Education & Business Development, ESCP Europe) and Dr Marie Taillard (L'Oréal Professor of Creativity Marketing and Director of the Creativity Marketing Centre on the ESCP Europe London campus) launched the challenge by thanking L'Oréal, a dynamic and well-known partner of ESCP Europe and by encouraging the students coming from ESCP Europe and IFM.

Posted by Haemin Seok, Minjee Chung, Eunha Chun and Eunju Ko at 10:04 - 0 Comments

What is your research on beauty focused on?

With the development of digital communication technology, several companies and brands around the world have implemented online marketing through mobile internet. The use of smartphones has increased significantly, and beauty companies in South Korea and beyond are adopting mobile applications as a tool to provide not only information about their products, but also enhance customer experience with news articles or product tutorials.

Focusing on this beauty mobile application (app) context, we first classified the reviews provided by online shoppers in different categories. We then studied how consumers perceive these products according to their differing classifications, and how product reviews written by other customers are an essential tool in the purchase decision-making process, influencing the intention to buy.

Posted by Dr Jeaney Yip at 7:12 - 0 Comments

Exploring female beauty through skin care advertisements and its visual representations for Indonesia's emerging middle class.

What's your research on beauty about?

This research in collaboration with Associate Professor Susan Ainsworth from the University of Melbourne, aims to understand how beauty is constructed and marketed in a developing country, Indonesia.  An understudied context, Indonesia is an industrialising and increasingly global country with a sizable emerging middle class that is the largest in Southeast Asia. We explore how advertisements illustrate the complexity of cultural ideals of beauty in this setting. 

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