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ESCP Europe Business School

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Posted by ESCP Europe at 5:12 - 0 Comments

ESCP Europe Business School's MSc in Marketing & Creativity (MMK) has been ranked 6th worldwide in the QS Master in Marketing Rankings 2020.

An impressive 98% of the programme's graduates find a job within six months of graduation, with 90% of those having an international dimension therein. The programme also scored particularly high for the diversity of international students and faculty body.

Posted by Creativity Marketing Centre @Creativitymktg at 10:24 - 0 Comments

App Annie reports that the global app economy will be worth a staggering US $6.3 trillion by 2021, up from US $1.3 trillion in 2016 due to device growth and increasing engagement with apps. The user base is expected to almost double to 6.3 billion in 2021 from 3.4 billion three years ago, while the time spent in apps will rise to 3.5 trillion hours in 2021, up from 1.6 trillion in 2016. 

According to Digital Information World, today's average person has around 80 apps on their phone. Out of the 2.1 million apps on the App Store, we only open 30 on a monthly basis. Here is the vital bit: we only open nine apps on a daily basis.

Last month, ESCP Europe's MSc in Marketing & Creativity students attended a Creative Seminar with StayTouch, whose team worked with the class to solve a real-life challenge focused on launching a new mobile app.

Posted by Dr Terence Tse at 10:23 - 0 Comments

The following is an excerpt from the book The AI Republic: Building the Nexus Between Humans and Intelligent Automation written by ESCP Europe's Prof. Dr Terence C.M. Tse, Academic Director of the MSc in Digital Transformation Management and Leadership, Dr Mark Esposito, and Danny Goh.

In 2015, the New York Times published a quiz designed to illustrate the writing capabilities of artificial intelligence technology.1 Can you tell whether a human or a computer algorithm wrote the following passages?

Posted by ESCP Europe at 5:38 - 0 Comments

Last month, ESCP Europe's Associate Professor Dr Hsin-Hsuan Meg Lee kicked-off a one-week project in collaboration with Dr Lorena Blasco-Arcas, Academic Director of the MSc in Marketing & Digital Media (MDM), and Dr Kamran Razmdoost, Co-Director of the MSc in Marketing & Creativity. They asked 72 students from both programmes to predict the winner of this year's Eurovision Song Contest.

The results were truly fascinating: out of 15 teams, 9 correctly predicted the winner by implementing creativity on both qualitative and quantitative insights. Here is how they did it!

Posted by Ramona Tudosescu at 9:39 - 0 Comments

Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how she brings the latest digital technology into the retail experience and how ESCP Europe's MSc in Creativity Marketing (MMK) equipped her with the right tools to thrive in her career.

The Importance of Creativity in an Era of Disruption

How do you bring the best of the online world in to physical sphere and challenge the traditional department store model?

In our strategy, there is no split between the digital and physical worlds. We wanted to position an "augmented mortar" experience and make it accessible through digital and innovation to all our clients. That is why, when I first started working on the project, my obsession was reinventing the core of the experience by democratising the service of Personal Stylists by making digital invisible. No screens, no standards, but an organically integrated digital strategy aimed to redefine the physical space and support the new role of a sales assistant.

Posted by Laurent François at 7:43 - 0 Comments

Last month, I had the opportunity to be a coach for the 9th edition of the L'Oréal's Big Picture. Big Picture is a week of creative work which brings together students from the ESCP Europe MSc in Marketing and Creativity and from the IFM MSc in International Luxury Management. This promising talent are tasked with developing a concept and producing a video in less than a week related to a key topic provided by L'Oréal.

This year, the amazing Irene Garcia Turcan, International Digital Transformation Director and Diane Hecquet, Digital Transformation Manager for Yves Saint Laurent led the project. The brief was to develop and present a vision for what a YSL-relevant, Gen-Z compliant shopping experience will be in 2025.

Posted by ESCP Europe at 5:55 - 0 Comments

Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than as an opportunity to better ourselves.

PWC reports on AI shows that 67% of executives surveyed say the technology will help humans and machines work together, and to be stronger using both artificial and human intelligence.

Posted by ESCP Europe at 8:29 - 0 Comments

Artificial intelligence (AI) has the power to change almost everything about the way the business is done today and could contribute up to $15.7 trillion to the global economy by 2030, according to PwC's '2019 AI Predictions. Six AI priorities you can't afford to ignore'.

Beyond the general awareness of what AI could offer is a grey space of uncertainty about how to successfully deploy the new systems throughout the organisation so that it does not cease at the Proof of Concept (POC) stage.

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PROFESSORSHIP IN CREATIVITY MARKETING

#theinnovationfactory by L'Oréal

A fascinating day offered to ESCP Europe students by the L'Oréal Professorship in Creativity Marketing.

GENEROUS WOULD BE THE MOST APPROPRIATE WORD TO DESCRIBE THIS EVENT DESIGNED BY L'ORÉAL EXCLUSIVELY FOR ESCP EUROPE STUDENTS.

Posted by ESCP Europe at 6:57 - 0 Comments

London School & Campus recognised at the Times Higher Education Awards, widely referred to as the "Oscars of higher education".

ESCP Europe Business School (London) lifted the Business School of the Year trophy at this year's Times Higher Education Awards.

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