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Posted by Ramona Tudosescu at 9:39 - 0 Comments

Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how she brings the latest digital technology into the retail experience and how ESCP Europe's MSc in Creativity Marketing (MMK) equipped her with the right tools to thrive in her career.

The Importance of Creativity in an Era of Disruption

How do you bring the best of the online world in to physical sphere and challenge the traditional department store model?

In our strategy, there is no split between the digital and physical worlds. We wanted to position an "augmented mortar" experience and make it accessible through digital and innovation to all our clients. That is why, when I first started working on the project, my obsession was reinventing the core of the experience by democratising the service of Personal Stylists by making digital invisible. No screens, no standards, but an organically integrated digital strategy aimed to redefine the physical space and support the new role of a sales assistant.

Posted by Laurent François at 7:43 - 0 Comments

Last month, I had the opportunity to be a coach for the 9th edition of the L'Oréal's Big Picture. Big Picture is a week of creative work which brings together students from the ESCP Europe MSc in Marketing and Creativity and from the IFM MSc in International Luxury Management. This promising talent are tasked with developing a concept and producing a video in less than a week related to a key topic provided by L'Oréal.

This year, the amazing Irene Garcia Turcan, International Digital Transformation Director and Diane Hecquet, Digital Transformation Manager for Yves Saint Laurent led the project. The brief was to develop and present a vision for what a YSL-relevant, Gen-Z compliant shopping experience will be in 2025.

Posted by ESCP Europe at 5:55 - 0 Comments

Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than as an opportunity to better ourselves.

PWC reports on AI shows that 67% of executives surveyed say the technology will help humans and machines work together, and to be stronger using both artificial and human intelligence.

Posted by ESCP Europe at 8:29 - 0 Comments

Artificial intelligence (AI) has the power to change almost everything about the way the business is done today and could contribute up to $15.7 trillion to the global economy by 2030, according to PwC's '2019 AI Predictions. Six AI priorities you can't afford to ignore'.

Beyond the general awareness of what AI could offer is a grey space of uncertainty about how to successfully deploy the new systems throughout the organisation so that it does not cease at the Proof of Concept (POC) stage.

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PROFESSORSHIP IN CREATIVITY MARKETING

#theinnovationfactory by L'Oréal

A fascinating day offered to ESCP Europe students by the L'Oréal Professorship in Creativity Marketing.

GENEROUS WOULD BE THE MOST APPROPRIATE WORD TO DESCRIBE THIS EVENT DESIGNED BY L'ORÉAL EXCLUSIVELY FOR ESCP EUROPE STUDENTS.

Posted by ESCP Europe at 6:57 - 0 Comments

London School & Campus recognised at the Times Higher Education Awards, widely referred to as the "Oscars of higher education".

ESCP Europe Business School (London) lifted the Business School of the Year trophy at this year's Times Higher Education Awards.

Posted by ESCP Europe at 8:13 - 0 Comments

ESCP Europe professor Dr Terence Tse shares new insights on the progress of AI.

The global AI race is moving faster than ever, with countries competing to become number one. 

However this rat race could cause disastrous consequences for the world, according to new research from ESCP Europe.

It is understandable that individual countries want to gain the upper hand and secure their spot in the data-oriented value c

Posted by ESCP Europe at 10:21 - 0 Comments

Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, even when fundamentally sound, often fail to engage with their audiences. 

"Communication is a complex process: It is an individual and collective effort in identifying and transferring meanings, and we need to find creative ways to make sure those meanings are accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of the MSc in Marketing & Creativity.

Posted by ESCP Europe at 5:49 - 0 Comments

Leaked information, data theft and manipulation are some of the biggest threats that organisations face in the digital era. Companies must build a resilient environment in order to protect their stakeholders against unauthorised access to data and computerised systems.

ESCP EUROPE'S LONDON CAMPUS JOINED THE DIALOGUE ON CYBER SECURITY AS THE PROUD SPONSOR OF THE EXCLUSIVE DIGITAL TRANSFORMATION AND INNOVATION FORUM ORGANISED BY THE FRENCH CHAMBER OF COMMERCE IN GREAT BRITAIN (CCFGB).

On 4th October 2018, CCFGB members and organisations from the banking, accounting, consulting, hospitality, transport, software technology and media industries came together to discuss the latest on the cyber security and its importance when dealing with sensitive data, following the implementation of the European General Data Protection Regulation (GDPR) that came into force on 25th May 2018.

Posted by ESCP Europe at 7:54 - 0 Comments

The world is changing fast and yesterday's processes are no longer valid today

The global economy's operating system is being reworked and today's businesses leaders are asked to maximise ROI from their investment efforts aided by robust marketing strategies.

Marketing plays a vital role in the current economic environment and people recognise that the sector is evolving more rapidly than ever before, driven by the growth of digital channels, online communities and big data. Companies must ensure that they are as visible and proactive as possible as this is a key element for success.

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