The operating system of the global economy is being reworked, and businesses across different industries must adapt to a new and dynamic reality. Digital disruption is here to stay and that means business change is too, to leverage the new opportunities.
Disrupting the marketing organisation
- As brands transform themselves for the digital marketplace, how can they be sure that their marketing efforts are keeping pace?
- How should marketing organisations adapt themselves to match the rapid evolution in consumer expectations?
- What does it mean to manage the transition from one-off interactions with individual customers to continuous engagement with a virtual community of supporters and subscribers?