ESCP Europe Business School

PROFESSORSHIP IN CREATIVITY MARKETING

#theinnovationfactory by L'Oréal

A fascinating day offered to ESCP Europe students by the L'Oréal Professorship in Creativity Marketing.

GENEROUS WOULD BE THE MOST APPROPRIATE WORD TO DESCRIBE THIS EVENT DESIGNED BY L'ORÉAL EXCLUSIVELY FOR ESCP EUROPE STUDENTS.

Posted by ESCP Europe at 6:57

London School & Campus recognised at the Times Higher Education Awards, widely referred to as the "Oscars of higher education".

ESCP Europe Business School (London) lifted the Business School of the Year trophy at this year's Times Higher Education Awards.

Posted by ESCP Europe at 8:13

ESCP Europe professor Dr Terence Tse shares new insights on the progress of AI.

The global AI race is moving faster than ever, with countries competing to become number one. 

However this rat race could cause disastrous consequences for the world, according to new research from ESCP Europe.

It is understandable that individual countries want to gain the upper hand and secure their spot in the data-oriented value c

Posted by ESCP Europe at 10:21

Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, even when fundamentally sound, often fail to engage with their audiences. 

"Communication is a complex process: It is an individual and collective effort in identifying and transferring meanings, and we need to find creative ways to make sure those meanings are accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of the MSc in Marketing & Creativity.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 27 November at 5:00 pm (UK Time)
Location: Online

ESCP Europe London Campus is hosting an online info session about the MSc in Marketing & Creativity programme - Ranked #5 Master in Marketing in the World by QS.

Join us at 5:00pm (UK time) on Tuesday, 27th November for your chance to discover:

  • The unique curriculum of the programme and why it is particularly relevant to the current and, most importantly, future job markets
  • What kind of projects students are working on throughout the four programme terms in London & Paris
  • What are the key skills and competences you will obtain during this MSc
  • What are the employability opportunities upon graduation
  • What to expect on the admissions day and useful tips for your online application
Date: 5th December
Location: ESCP Europe's London Campus

Join us the evening of 5th December for our London Campus Open Evening.

Focused on our Postgraduate and Executive Programmes, the Open Evening will give you the chance to experience ESCP Europe's teaching style as well as interact with members of the ESCP Europe community. The evening's agenda includes an introduction to the ESCP Europe London Campus, a stimulating lecture given by a top faculty member, and a networking session where you will have the opportunity to speak with admissions staff, student ambassadors and faculty about the School and our programmes.

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