ESCP Europe Business School
Posted by ESCP Europe at 8:13

ESCP Europe professor Dr Terence Tse shares new insights on the progress of AI.

The global AI race is moving faster than ever, with countries competing to become number one. 

However this rat race could cause disastrous consequences for the world, according to new research from ESCP Europe.

It is understandable that individual countries want to gain the upper hand and secure their spot in the data-oriented value c

Posted by ESCP Europe at 10:21

Today's business leaders must be able to conceive, demonstrate, organise and deliver innovative ideas. Communication is a crucial tool through which they succeed in this process. Poorly communicated business ideas, even when fundamentally sound, often fail to engage with their audiences. 

"Communication is a complex process: It is an individual and collective effort in identifying and transferring meanings, and we need to find creative ways to make sure those meanings are accurately shared with our audiences," said Dr Kamran Razmdoost, Interim Co-Director of the MSc in Marketing & Creativity.

Posted by ESCP Europe at 5:49

Leaked information, data theft and manipulation are some of the biggest threats that organisations face in the digital era. Companies must build a resilient environment in order to protect their stakeholders against unauthorised access to data and computerised systems.

ESCP EUROPE'S LONDON CAMPUS JOINED THE DIALOGUE ON CYBER SECURITY AS THE PROUD SPONSOR OF THE EXCLUSIVE DIGITAL TRANSFORMATION AND INNOVATION FORUM ORGANISED BY THE FRENCH CHAMBER OF COMMERCE IN GREAT BRITAIN (CCFGB).

On 4th October 2018, CCFGB members and organisations from the banking, accounting, consulting, hospitality, transport, software technology and media industries came together to discuss the latest on the cyber security and its importance when dealing with sensitive data, following the implementation of the European General Data Protection Regulation (GDPR) that came into force on 25th May 2018.

Posted by ESCP Europe at 7:54

The world is changing fast and yesterday's processes are no longer valid today

The global economy's operating system is being reworked and today's businesses leaders are asked to maximise ROI from their investment efforts aided by robust marketing strategies.

Marketing plays a vital role in the current economic environment and people recognise that the sector is evolving more rapidly than ever before, driven by the growth of digital channels, online communities and big data. Companies must ensure that they are as visible and proactive as possible as this is a key element for success.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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