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Posted by Creativity Marketing Centre at 11:05

This past summer, a group of ESCP Europe students from the MSc in Marketing & Creativity postgraduate programme (MMK) travelled to the Philippines to work for a grassroots NGO, called Gawad Kalinga, started by Filipinos for Filipinos to end poverty through an inclusive sustainable development approach.

Their mission? To engage in a social impact project that would reframe daily challenges into opportunities and ultimately drive innovative change in the Philippines.

Posted by Ana Marcela Suclla at 10:13

On Transitioning from a Corporate to NGO Environment and Working on Social Good Campaigns

Like many of our MSc in Marketing & Creativity alumni, Ana Marcela Suclla (Class of 2013) chose to steer away from the more typical corporare marketing jobs. Ana's passion for managing for impact in rural development - and her desire to effect true global change through her career - is worthy of note. Read on to see how her experience at ESCP Europe shaped her unique career path.

What is your current position?
I'm currently working as an Executive Director at the Fundación Custer in Peru. The organisation funds the Aprendamos Juntos Project, whose mission is to provide children with the tools for a successful learning process and to empower them during their first two years of school education.

Posted by Peter Stephenson-Wright at 4:08

The global economy's operating system is being reworked and today's leaders must adapt to a new reality. Marketing plays a critical role in the current economic environment and people recognise that the sector is evolving more rapidly than ever before, driven by the growth of digital channels, brand communities and big data.

Creativity: A vital element for businesses success worldwide

In order to succeed in this dynamic environment, it is fundamental for marketers to apply creativity in every aspect of their marketing strategy. 

The great strength of creative ideas is that they take risks and go to unexpected places, which is also their biggest weakness: how can we judge the quality of something that may have few benchmarks?

Posted by Carolyn Ryan at 11:19

The world is changing… fast

A recent book by McKinsey's Global Institute, No Ordinary Disruption: The Four Forces Breaking All the Trends, draws on 25 years of research to shed light on the disruptive innovations that are transforming our global economy faster and more dramatically than the Industrial Revolution. It highlights four forces that are breaking all the trends:

  1. The rise of emerging markets;
  2. The accelerating impact of technology on the natural forces of competition;
  3. An aging world population, and;
  4. Accelerating flows of trade, capital, people and data.
Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 29th October, 2016
Location: ESCP Europe's London Campus

The Creativity Marketing Centre would like to invite you to our Autumn Open Day Event. Taking place on 29th October 2016, we will open the doors of ESCP Europe's London campus to anyone wanting to know more about the School and the programmes it provides.

This all-day event combines presentations, workshops and panel discussions, all designed to give an idea of what happens at ESCP Europe, The World's First Business School (est. 1819). We also provide refreshments and networking sessions, allowing attendees to mingle informally with both each other and members of the School's staff and faculty.

Whether you are a prospective student or simply an interested local resident, we will be delighted to welcome you to our campus for this event.

Please note that attendance is free of charge, but we would appreciate guests registering in advance. Please complete the registration form and we will be in touch with additional updates to the schedule.

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