ESCP Europe Business School

The world is changing fast and yesterday's processes are no longer valid today

The global economy's operating system is being reworked and today's businesses leaders are asked to maximise ROI from their investment efforts aided by robust marketing strategies.

Marketing plays a vital role in the current economic environment and people recognise that the sector is evolving more rapidly than ever before, driven by the growth of digital channels, online communities and big data. Companies must ensure that they are as visible and proactive as possible as this is a key element for success.

Posted by ESCP Europe at 5:03

PWC reports the global entertainment and media (E&M) industry is set to hit a staggering USD $2.2 tn by 2021, and it is currently going through a transformation process. It encompasses various fields including movie studios, marketing service providers, publishers, service media organisations.

The broadcasting and media sectors - The role of predictive analytics

Companies are asked to better predict demand for their content; to ensure they give viewers what they want, when they want it. To succeed, businesses need to build a culture infused with analytics, adopt a curiosity driven approach, and apply creativity through the whole process. Creative data can improve accuracy, and that is the trick to predictive analytics challenges.

Posted by ESCP Europe at 8:43

A fascinating week-long workshop to challenge traditional beauty industry business models with disruptive innovation.

On Monday 23 April, Dr Marie Taillard (L'Oréal Professor of Creativity Marketing, Co-Director of the MSc in Marketing and Creativity, and Director of the Creativity Marketing Centre @ ESCP Europe) and Brad Fujimoto (Head of the MSc in International Luxury Management at IFM) were delighted to welcome Maud Jullien, AVP Make-Up Innovation and Product Development at L'Oréal USA, to launch the 2018 Big Picture Challenge.

Posted by ESCP Europe at 4:56

On 8th May, as part of the C-Suite Lecture Series, ESCP Europe's London campus and its Creativity Marketing Centre (CMC) welcomed Feyi Olubodun, Managing Director and CEO of Insight Publicis - Nigeria's largest advertising agency.

ESCP Europe was proud to host Feyi and offer the students, alumni and staff an insightful observation of the key factors for succeeding in the international advertising world. As a worldwide leader in multicultural and international management studies, the School teaches its students to understand the market variations between different countries and applying different strategies based on their consumer patterns. 

Feyi delivered an engaging and lively talk supported by many success story videos. He showcased how brands can absorb the cultural pattern of the target community in its adverts, but also how those adverts adjust its content and meaning based on a particular community's rules and sanctions. The talk drew out some valuable lessons about marketing in an increasingly multicultural world, and one driven by community rules and traditions. He described success as a sum of commerce, consumer and culture. One has to have a cultural intelligence to decide how far to take the brand.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Get Social & Share

Instagram