Posted by ESCP Europe Business School at 6:14

Our 12th Annual Careers Fair took place yesterday at the London Campus of ESCP Europe.

We welcomed a great number of companies from a variety of sectors and industries, such as finance and investment banking, consultancy, insurance, aviation/engineering and energy, all of whom had the opportunity to talk to more than 400 students.

Posted by ESCP Europe Business School at 11:08

ESCP Europe's London School and Campus has been shortlisted for the prestigious UK Business School of the Year 2017 award at the 13th annual Times Higher Education (THE) awards ceremony in November this year.

Referred to as the 'Oscars of the higher education sector', the THE Awards recognise the innovation, talent and dedication of British business schools and their parent universities. In the main Business School category, the judges were looking for business schools that demonstrated exceptional performance and initiative in areas including innovation, research, student experience, teaching, corporate and alumni engagement.

Posted by ESCP Europe Business School at 6:33

A week-long workshop to challenge traditional business models in the beauty industry with disruptive innovation.

On Monday 24 April, Brynhild Dumas (Director of Executive Education & Business Development, ESCP Europe) and Dr Marie Taillard (L'Oréal Professor of Creativity Marketing and Director of the Creativity Marketing Centre on the ESCP Europe London campus) launched the challenge by thanking L'Oréal, a dynamic and well-known partner of ESCP Europe and by encouraging the students coming from ESCP Europe and IFM.

Posted by Haemin Seok, Minjee Chung, Eunha Chun and Eunju Ko at 10:04

What is your research on beauty focused on?

With the development of digital communication technology, several companies and brands around the world have implemented online marketing through mobile internet. The use of smartphones has increased significantly, and beauty companies in South Korea and beyond are adopting mobile applications as a tool to provide not only information about their products, but also enhance customer experience with news articles or product tutorials.

Focusing on this beauty mobile application (app) context, we first classified the reviews provided by online shoppers in different categories. We then studied how consumers perceive these products according to their differing classifications, and how product reviews written by other customers are an essential tool in the purchase decision-making process, influencing the intention to buy.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
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