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Posted by Sebastian Carru at 0:00

Managing this project, for the development of the community of small businesses, with my peers at ESCP Europe, was possibly the hardest challenge of all during my Master.

Not only because it was hard to empathize with high street managers but also because we needed to show them concrete chances of short term results. In other words, it was hard to convey our "enterprise-case-studies-based" knowledge into something of value, something relevant for small businesses.

Posted by Sebastian Carru at 5:25

"Ad fraud" Is BIGGER Than Ever.

At the end of July, Procter & Gamble, the FMCG giant, reported a massive cut on digital advertising spending over the previous quarter of about $140 Million because of Brand Safety and Ineffective Ads. P&G's Chief Financial Officer, Jon Moeller, indicated as major reasons for this decision, fake traffic generated by bots and inappropriate content associated with their advertisements. On the same note, also spending on agencies was cut due to transparency issues.

Ad fraud indeed is a problem and it costed advertisers around $7.2 Billion last year. The prediction is even worse: according to Business Insider this number could double to $16.4 Billion in 2017 and reach soon $50 billion during the next decade, if not addressed effectively.

Posted by ESCP Europe Business School at 6:14

Our 12th Annual Careers Fair took place yesterday at the London Campus of ESCP Europe.

We welcomed a great number of companies from a variety of sectors and industries, such as finance and investment banking, consultancy, insurance, aviation/engineering and energy, all of whom had the opportunity to talk to more than 400 students.

Posted by ESCP Europe Business School at 11:08

ESCP Europe's London School and Campus has been shortlisted for the prestigious UK Business School of the Year 2017 award at the 13th annual Times Higher Education (THE) awards ceremony in November this year.

Referred to as the 'Oscars of the higher education sector', the THE Awards recognise the innovation, talent and dedication of British business schools and their parent universities. In the main Business School category, the judges were looking for business schools that demonstrated exceptional performance and initiative in areas including innovation, research, student experience, teaching, corporate and alumni engagement.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
Upcoming Events
Date: 31 January - 1 February
Location: ESCP Europe London Campus

ESCP Europe Business School  and its Creativity Marketing Centre are delighted to announce our free "Tech Days: At the Crossroads between Management and Technology". The event will take place on 31st January - 1st February 2018 at the ESCP Europe London Campus.

This fascinating event will give you the opportunity to hear the latest on digital transformation, disruptive technology and uncover crucial insights of how the leadership of the future will be impacted.

 

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