ESCP Europe Business School
Posted by Creativity Marketing Centre @Creativitymktg at 10:24

App Annie reports that the global app economy will be worth a staggering US $6.3 trillion by 2021, up from US $1.3 trillion in 2016 due to device growth and increasing engagement with apps. The user base is expected to almost double to 6.3 billion in 2021 from 3.4 billion three years ago, while the time spent in apps will rise to 3.5 trillion hours in 2021, up from 1.6 trillion in 2016. 

According to Digital Information World, today's average person has around 80 apps on their phone. Out of the 2.1 million apps on the App Store, we only open 30 on a monthly basis. Here is the vital bit: we only open nine apps on a daily basis.

Last month, ESCP Europe's MSc in Marketing & Creativity students attended a Creative Seminar with StayTouch, whose team worked with the class to solve a real-life challenge focused on launching a new mobile app.

Posted by Dr Terence Tse at 10:23

The following is an excerpt from the book The AI Republic: Building the Nexus Between Humans and Intelligent Automation written by ESCP Europe's Prof. Dr Terence C.M. Tse, Academic Director of the MSc in Digital Transformation Management and Leadership, Dr Mark Esposito, and Danny Goh.

In 2015, the New York Times published a quiz designed to illustrate the writing capabilities of artificial intelligence technology.1 Can you tell whether a human or a computer algorithm wrote the following passages?

Posted by ESCP Europe at 5:38

Last month, ESCP Europe's Associate Professor Dr Hsin-Hsuan Meg Lee kicked-off a one-week project in collaboration with Dr Lorena Blasco-Arcas, Academic Director of the MSc in Marketing & Digital Media (MDM), and Dr Kamran Razmdoost, Co-Director of the MSc in Marketing & Creativity. They asked 72 students from both programmes to predict the winner of this year's Eurovision Song Contest.

The results were truly fascinating: out of 15 teams, 9 correctly predicted the winner by implementing creativity on both qualitative and quantitative insights. Here is how they did it!

Posted by Ramona Tudosescu at 9:39

Ramona Tudosescu, Head of Innovation of Galeries Lafayette Champs-Élysées, reveals how she brings the latest digital technology into the retail experience and how ESCP Europe's MSc in Creativity Marketing (MMK) equipped her with the right tools to thrive in her career.

The Importance of Creativity in an Era of Disruption

How do you bring the best of the online world in to physical sphere and challenge the traditional department store model?

In our strategy, there is no split between the digital and physical worlds. We wanted to position an "augmented mortar" experience and make it accessible through digital and innovation to all our clients. That is why, when I first started working on the project, my obsession was reinventing the core of the experience by democratising the service of Personal Stylists by making digital invisible. No screens, no standards, but an organically integrated digital strategy aimed to redefine the physical space and support the new role of a sales assistant.

Posted by Laurent François at 7:43

Last month, I had the opportunity to be a coach for the 9th edition of the L'Oréal's Big Picture. Big Picture is a week of creative work which brings together students from the ESCP Europe MSc in Marketing and Creativity and from the IFM MSc in International Luxury Management. This promising talent are tasked with developing a concept and producing a video in less than a week related to a key topic provided by L'Oréal.

This year, the amazing Irene Garcia Turcan, International Digital Transformation Director and Diane Hecquet, Digital Transformation Manager for Yves Saint Laurent led the project. The brief was to develop and present a vision for what a YSL-relevant, Gen-Z compliant shopping experience will be in 2025.

Posted by ESCP Europe at 5:55

Many worry that the growth of digital transformation and AI will lead to machines and robots replacing human workers and see this advancement in technology as a threat, rather than as an opportunity to better ourselves.

PWC reports on AI shows that 67% of executives surveyed say the technology will help humans and machines work together, and to be stronger using both artificial and human intelligence.

Dr Ben Voyer, Programme Director of the new Bachelor in Management and marketing professor at ESCP Europe Business School was invited to speak at Ted Talk in London on 17th January, 2015.

He presented his latest research on "Can power change how we connect with Others?"
Dr Ben Voyer, consumer psychologist and marketing professor at ESCP Europe Business School, says Burberry needs to reinvent itself again to appeal to the new Chinese consumer.
Dr Ben Voyer discussed a report by Which? showing how manufacturers are 'shrinking' products, instead of increasing their prices. Dr Voyer explained the psychological mechanisms which make consumers less susceptible to notice the implicit price increase. He highlighted the importance of consumer education to help consumers resist being manipulated.
ESCP Europe Business School is delighted to be hosting the London edition of the 'Business in Europe' seminar, which has a special focus on creativity and innovation on 6th and 7th March.

All Master in Management students at ESCP Europe take part in four fascinating seminars as a part of their programme. Having completed the Start@Europe event in Strasbourg as well as the Business Simulation Game and Research Methods seminars, the final-year Master in Management - or M2 - students will now come together for 'Business in Europe', hosted by Prof. Pascal Morand.

This two-day event begins with roundtable discussions with special guest speakers on a variety of subjects. The second day introduces a selection of companies with problems to solve, after which students take part in five creativity workshops to discuss how these issues might be resolved.
ESCP Europe is offering a special Early Bird discount of £2,000 for candidates applying to the Executive Master in Marketing and Creativity (EMMK) before 1st April 2013.

In addition, the School offers some scholarships to participants entering the EMMK in 2013, each worth £3,000.
The Creativity Marketing Centre at ESCP Europe Business School is hosting a series of academic research seminars in London for spring 2013, focusing on new, exciting, and creative topics and approaches to the broad field of marketing. The seminars feature leading academics in the field to discuss their current research with the CMC team and guests.

Eric Arnould of the School of Management at Bath University, UK and the University of Southern Denmark kicked of the series with the seminar 'Consumer fetish: The symbolic imaginary of consumer research'.
ESCP Europe Business School has educated generations of international leaders and thinkers. Established in 1819 as the world's first business school, ESCP Europe is now celebrating 40 years as a pioneer of cross-border business education in Europe, marking the opening of its campuses in the United Kingdom and Germany in 1973.
This week we've welcomed our brand new Master in Marketing and Creativity (MMK) participants on our London campus. This is the 4th annual intake of a highly successful programme, which places creativity at its very core.

This year's group of 48 students come from 33 different countries, thus adding real diversity and dynamism to the class.
Upcoming Events
Date: 10th September at 6:00 BST (19:00 CET)
Location: Online

ESCP Europe Business School will host an online info session about the MSc in Marketing & Creativity programme - Ranked #5 Master in Marketing in the World by QS - on Tuesday, 10th September at 6:00 pm BST (19:00 CET).

This is a great opportunity for you to learn more about the programme and discover how it may help you achieve your career objectives.

 

Get Social & Share

Instagram